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How to Reach Baby Boomers: Exploring their Social Side

Baby Boomers are the fastest growing segment in social media.  Tips on using the right media mix to reach this important target audience. When you begin building a media plan for a 50+ demographic you...

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Integrating Social Media Icons Into A Traditional Local Media Campaign

Everyone needs to increase their social media communities and it’s important to use all of the resources available to you, including your traditional local media campaigns. Many advertisers are...

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3 Things You Need to Know About Facebook Advertising

Facebook ad revenue is expected to increase to $5 billion in 2012.  Before you start an ad campaign, make sure you have the right tools and strategy in place. With 845 million Facebook users around the...

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5 Ways to Enhance Your LinkedIn Company Profile

LinkedIn is one of the largest traffic drivers for B2B companies, so it is critical to maximize the effectiveness of your company’s LinkedIn profile. Here are 5 ways to enhance your LinkedIn profile...

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Why You Should Include a Blog In Your Local Media Strategy

Companies that blog, receive 55% more web traffic and 70% more leads, than those who don’t. When we talk to clients about a social local media strategy, they usually jump right to Facebook and Twitter....

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Facebook Targeting Options to Include in Your Local Media Campaign

Consider your Facebook advertising strategy and targeting options before placing your next local media campaign, to maximize effectiveness and ROI. Facebook continues to update their advertising...

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3 Reasons to Incorporate a Charity in Your Local Media Campaign

Incorporating a charity into your local media plans is a great way to build a good image within your community and can also drive traffic to your store, while supporting a good cause. It is best to...

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4 Ways to Incorporate Social Media into Your Local Media Campaign

Use your local media campaign to create more brand ambassadors on social media as well as increase sales. As we discussed in a previous article, consumers respond to social media prompts included in...

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6 Ways Adjust Your Local Media Plan When You Have New Competition

Take a strategic approach to any local media adjustments when faced with new competition. Your business is sailing along.  Your sales are good and your customers know who you are and why they shop with...

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3 Ways to Tailor Your Local Media Plan to Speak to Millennials

Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation. With “Millennials” or “Generation Y” representing 80 million potential consumers,...

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